All through the 1940s he devised brightly-coloured covers with caricatural and even naive graphics.His illustrations were influenced by the European modern painters as well as pre-Colombian art, given it a comic book twist. In 1954 he was hired by Bob Jones who was a former colleague from Columbia, now art director at RCA Victor.Later, in the 1930s, the English Columbia formed EMI and was forced to sell its American operations back to the US.In the late 1930s the American Columbia Records was sold to CBS, Columbia Broadcasting System.Flora came to produce some of his most oustanding works during the two years he was working for RCA Victor.NEIL FUJITA became one of the post-Steinweiss designers at Columbia who developed the company´s album look.In 1948 Steinweiss also developed the packaging for the new 33 r.p.m. His design of thin cardboard, covered with printed paper, soon become the industry standard.Columbia's first LP in 1948 was "The Voice of Frank Sinatra" which had the catalog number CL 6001.
Both de Harek and Fujita preferred a style which featured photography before illustrations. He was inspired of labels like Blue Note and Prestige and added a new, more hard-edged, attitude to Columbia.The label's first jazz recording were made by the Original Dixieland Jazz Band in 1917.Columbia was an American company until mid 1920s, when it was purchased by its own former subsidiary in England, the English Columbia.JIM FLORA was recruited by Alex Steinweiss to Columbia in 1942 to handle the label's jazz covers.Unlike Steinweiss, a classical-music buff, Jim Flora was a great jazz fan.