Pottermore is an official Harry Potter website made by J. It began with interactive features such as games and let the user follow each chapter of Harry Potter from the Philosopher's Stone to the ending of the Deathly Hallows. It started in April 2012 as a joint venture by Rowling and Sony.Since it began, Pottermore has posted some of Rowling's extensive collection of work with over 18,000 words.Pottermore also has a shop where e Book editions of the books where available for purchase for the first time.It placed users in their Hogwarts house and gave them a wand.In 2016, Pottermore was remade and relaunched in the style of a blog.When all the early entry places were filled, the Magic Quill links were withdrawn.
For seven days, fans had to try and to solve a new clue every day on the main site and then type it on the end of another URL.
Between 31 July and 6 August, there was a Magical Quill challenge, a competition in which fans had to solve a clue revealed on the main site, add the answer to the end of a special web address, and then locate the Quill on the site they are taken to.
When they located the Quill, fans were taken to a registration page for Pottermore.
The activation time was mid-August until late September.
On 15 August, everyone was able to login to Pottermore was again and the beta period began for users who had received their welcome emails that day.