This is because the Chinese government aims to migrate an additional 250 million people from the countryside to the cities over the next decade – and he expects many of them to be potential customers.
China’s rising divorce rate is also driving business.
According to figures released recently by the Ministry of Civil Affairs, the “crude divorce rate” – which measures the number of separations for every 1,000 people in China – doubled in the decade through 2016 from 1.46 to three.
The number of couples who actually divorced last year rose 8.3 per cent from 2015 to 4.2 million – and the trend is expected to continue.
For example, if a woman is interested in a man, but doesn’t want to appear to come on too strong by asking serious questions about the future, she gets her matchmaker to do it.
It’s a self-imposed criteria – she can always find a mate,” Li says.
He says that the better educated a woman is, and the more economically well off, the higher the standards she will set.
“They want to know from the very beginning, before they waste time, whether the husband and wife will manage the finances collectively, whether she has to live with her in-laws and whether he wants children and how many,” Li says.
The matchmakers get a minimal base salary and earn commission for every match, so it’s in their interest to make good matches and smooth out any dating hiccups.