The new Hinge app let people find dates not only based on liked photos, but also based on Facebook information such as personal interests, photos, marital status, place of living and studying and mutual friends.
Embracing Tinder’s swipe mechanics, Hinge positions itself as “Tinder for thinking people” and it allows it to compete with other online dating apps.attracted massive attention. By the end of 2014, Hinge was available in 28 cities across the USA and could claim 400 million daily swipes and 4 million daily matches.
Pure simply eradicated all typical dating app functionality that gets in the way of what users are actually looking for.
The app was also promoted in local bars and at various student events.University of Arizona campus, promoting the new dating app at local sororities and fraternities.Tinder’s CMO, Whitney Wolfe, first presented the app to girls.Many Tinder-like startups have failed, one after another, as customers realize they have nothing new to offer.The apps featured in this article relied on various methods of growth hacking such as parties, presentations, and social influencers.